True Skate
Plus: Overall fit. Comfort. Allows for proper skating posture. Top quality materials. Excellent for those with foot issues needing more than a molded off the shelf skate. Ability to swap tongues at any time. Step/VH holder is reliable and the steel is top notch.
Minus: Lack of steel selection for Step/VH holder. Cannot order without Step/VH holder. Heavier than other brands. Most players swap out the Step/VH holder for Tuuk holders to allow them to use various brands of steel (Byonic, Massive, Flare, Step, Tydan, Bauer, etc)
Summary: This is a pro level skate. True does not make multiple tiers of skates, they make one model only. This skate is designed for the player on the ice 20+ hours a week, the big guy/gal, or a very powerful skater. There is an adjustment period when moving to the True skate, for some its longer than others, but generally its at least 10-20 hours for your biomechanics to "reset." These are not the lightest skate on the market and are heavier than Bauer and CCM, but as one person said to me "If you are bitchin about 40 grams of weight in a pro level skate vs general retail models, you should instead go to the gym or not wear those skates cause you're a sissy."
CCM AS1/FT1 Custom (NOT FULL CUSTOM)
Plus: A skate designed for all-out performance. Lightweight. Ability to request different sizes. Minor alterations to the skate such as tongue and added padding are available. Best looking skates IMO. One-piece boot frame allows for a great fit. These skates are all about performance without any of the "fluff"
Minus: SB holder is terrible IMO. Takes too long to swap steel and I have seen too many players lose screws/nuts on the bench when trying to swap steel in a game. Not as durable as other skates. Having a minimalist design is great for short term but the boots tend to start to look pretty terrible after only a season of hard skating.
Summary: All performance without the extras. Less padding than other brands. Extremely light compared to most other skates. Some people feel the boot is too high cut on the ankle and can be restrictive. Swap out the SB holder and you have a beast of a skate! Durability is not the best, just look around at used FT1 and Super tacks and you will see many of them look pretty torn up after only a year of use at high-level hockey.
Bauer Custom (NOT FULL CUSTOM)
Plus: Light skate. Ability to request different sizes and minor alterations to the skate such as tongue and added padding are available. Iconic design, it looks like a hockey skate. Not much has changed with their technology or design in many years, which many players prefer.
Minus: The two-piece boot is perceived by some as a negative compared to the one-piece boots from CCM and True. Tuuk holders are known for having many issues, but they are still the preferred holder of almost every major hockey team and equipment manager.
Summary: I consider it the workhorse of skates, more durable than CCM but less durable than True. The Swiss Army Knife of hockey skates that does everything well, but doesn't do any specific thing better than anyone else.