In the end, this is USA Hockey's attempt to put 10U youth hockey in the proper perspective and attempt to promote DEVELOPMENT; as opposed to winning.
You hit on a lot of the reasons why (accommodate multi-sport athletes, promote retention, develop organic talent). However, underpinning all of those is the fact that it's not lost on anyone in Colorado Springs how hypocritical it sounds for USA Hockey to expend a giant amount of time and energy promoting long term athlete development - while at the same time hyping their Tier system, national championships, and elite level teams. Those teams and events are SO elite that you simply can't be a part of them if you're not a single sport athlete, devoting multiple hours a week towards on-ice training...AND multiple MORE hours a week to hockey-specific off-ice training. USA hockey knows this...and they know how much it costs to make anything approaching this level of commitment. And, what's more, they know that, in the end, it is ABSOLUTELY BATSHIT CRAZY for ANYONE to be making that level of commitment as a 10U (or younger) player. It is an incontrovertible truth that NOTHING a player does (or doesn't do) at the 10U level really matters when it comes to his/her chances of 'going somewhere with hockey'...unless s/he gets so fed up with the game that s/he quits, of course.
As a coach, I see coaches of 10U 'elite' and 'travel' teams doing absolutely horrifying things like teaching 1-2-2 or 1-3-1 trap style forechecks to kids that don't have the mental capacity to understand either the tactical or strategic implications of a specific forecheck system - instead of letting them develop the actual SKILLS that will translate to their games as they get older.
"But, knowing where the weak-side wing goes in a 1-2-2 is a skill," you say.
No. It isn't. You know what you call the 14 year old that 'knows where to go in a 1-2-2'? A Bantam B player. The player that has developed the individual playmaking ability to step outside that 1-2-2 box and create magic is the AAA player. You simply can't develop as a scorer...as a puck moving defenseman...as a weapon for your team...AS A HOCKEY PLAYER if all you're doing from 10U on is chasing team letters ('A', 'AA', 'AAA', 'Elite') as a result of pressure to 'be on the best team'.
USA Hockey is throwing down their gauntlet and telling organizations/clubs that they need to forget about comparing themselves against the teams from the next town, remove the pressure to 'letter chase', and start developing their kids - ESPECIALLY at the 8U and 10U levels. Kids quit because they (and their parents) feel all this pressure (both time and financial) to start chasing letters at a young age, instead of allowing development to happen organically. The mindset of "10 year old Johnny isn't going to get better if he doesn't spend 8 hours a week on the ice" simply needs to go the fuck away.
BenBreeg is absolutely right when he says,
NONE! THERE IS NO BENEFIT TO 'TRAVEL' AT THE 10U LEVEL!
Personally, as a coach, I freaking LOVE this. I wish all state level associations would ban all 8U and 10U participation in all post-season tournaments, there-by removing the vast majority of the incentive to engage in this stupid nonsense. I wish club hockey didn't start until 12U, there-by allowing the good hockey players to continue being good ATHLETES, instead of gradually turning into robots that only play hockey. And most of all, I wish that the damn parents would look at 10U hockey less like 'the first step to a college scholarship' and more like 'something my son/daughter does to get some exercise, learn life lessons, and have a Zamboni room full of fun while doing.'
Just my $0.02....😉
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N.B. Speaking of pressure - the worst, most despicable things that coaches and associations do are reserved for these ridiculous birth-year Brick tournament teams that become all-encompassing, psychosis inducing all-star teams that turn ordinary, normal hockey people into raving, salivating lunatics. It takes about a picosecond for these teams to become 'pay to play' entities. "Want to be on my Brick team? Well, that means committing to two private lessons a week and at least three extra sessions of ice time. Oh, you can't afford that? Sorry..."
Kids quit EVERYTHING to be on these Brick teams - they quit school and start home-schooling, they quit all other sports, they quit being kids. All for what? A $15,000 trip to Edmonton the summer after their Squirt Minor year? What. The. Ever-loving. Hell?
"Oh, but Connor McDavid played in the Brick Tournament..."
"News flash. Your kid isn't Connor Fucking McDavid...and if he was, you'd already know it."
If you told a parent of ANY other youth sport what happens with the Brick teams, they'd laugh in your face at the absurdity of it all. There is a special place in hell for the organizers of the Brick Tournament...and for the coaches/organizations that have perpetuated it and allowed it to get to this level of insanity.