My TRUE Customs are the only reason that I can skate a much as I do without pain, I've said it before and I will say it again because the comfort really transformed my game and how much I can play/coach. It honestly is the best equipment that I own. I've tried top of the line CCM and Bauer before and also dipped my toes into Grafs, Bauer was the only one that came close (and at the time I used to get a HUGE discount with CCM so I really tried to make CCM work).
From what I understand TRUE takes a last and adds material to shape to your feet.