Most young players are open-minded and not married to specific brands.
Funny story, there is a big name sponsored NHL player and his kids wear TRUE. The TRUE rep was able to get the NHL player to try out a pair of TRUE custom skates, and he loved them. Said it was the first time he has ever worn skates that didn't hurt his feet. However, the money from his big sponsor was too large to give up. He is at the tail end of his NHL career and is looking to pocket as much cash as possible.
Yes, he does. I have seen him wearing TRUE in a few practice skates. Also, there are pics of him wearing CCM too. Regardless, you could have that kid wear wooden shoes with blades duct taped to them and he would still look smooth. So much talent.