NHL shield logo

[#94 3]

I knew they were talking about changing the NHL's logo, so have they done it?

It seems like all the websites that have to do with the NHL have this new "chrome and black" shield.

Looks nice, IMO.

Sorry if this has been posted already, kind of like how I posted that Beer League t.v. show website...

[mik3 1]

the letters going up instead of down just doesn't "flow" as well

[RadioGaGa 162]

So what about CCM/RBK that have everything branded with the logo going the other way????

Or is it possible that SOMEONE at THC knew this was coming and was sworn to secrecy...so they could prepare.

[ktang 34]

Letters going forward and up. Very pleasing if you are into finances! :D

(Financial presentations or general progress reports try to show things going to the top right).

[Seth 0]

I think it looks a little cartoonish. I like the old one better.

ktang, maybe they are trying a subliminal hint that hockey is moving up...or maybe more appropriately, now with the new CBA, profits will go up.

[Fonya 0]

I think the logo looks pretty nice except for the letters. It should go top left to bottom right instead of what it is right now. I like the font though.

[JR Boucicaut 3804]

So what about CCM/RBK that have everything branded with the logo going the other way????

Or is it possible that SOMEONE at THC knew this was coming and was sworn to secrecy...so they could prepare.

It wasn't a secret that the logo was going to be changed. I'm sure THC knew of it.

[ktang 34]

I think it looks a little cartoonish. I like the old one better.

ktang, maybe they are trying a subliminal hint that hockey is moving up...or maybe more appropriately, now with the new CBA, profits will go up.

Hopefully it isn't indicative of an uphill climb...

[RadioGaGa 162]

So what about CCM/RBK that have everything branded with the logo going the other way????

Or is it possible that SOMEONE at THC knew this was coming and was sworn to secrecy...so they could prepare.

It wasn't a secret that the logo was going to be changed. I'm sure THC knew of it.

I know...but they still had to know to what....before they could continue branding.

[notorious#29 0]

I like the new look. But I agree with the others that said the letters look wrong.

[jjtt99 0]

For some reason, now it looks crooked or off centre.

JJ

[pantherfan 0]

maybe its those grey shadows that make it looked slightly slanted

[Fonya 0]

Have you seen it seperatly or are you talking about the picture in this thread. I think the one in this thread with the other stuff around the logo makes it look slanted or crooked.

[pantherfan 0]

I'm talking about the 1 in the thread

[Sven 1]

Its sweet imo.

[hockechamp14 0]

I remember seeing it on the NHL website and it looked all wonky. Took me a good minute to figure out the slant change. :D

[Tanner23 0]

I like it i think it looks more futuristic

[ktang 34]

It has the same upward / forward lettering scheme as the old Canucks skate logo (see Tanner23's avatar). So, then Tanner23 should like it...

[Jason Harris 31]

I think the logo looks pretty nice except for the letters. It should go top left to bottom right instead of what it is right now. I like the font though.

How can you like the font but not the letters -- isn't that the same thing?

I bring that up because I don't like the letters since I don't like the font. :lol: The font doesn't seem strong enough.

[Fonya 0]

I meant the way the letters go up. I actually like the font.

[Adam91 0]

The logo really isn't that much different it still has the same shape in the background. I thought it was supposed to have the cup incorperated into the background?

[Chadd 916]

The logo really isn't that much different it still has the same shape in the background. I thought it was supposed to have the cup incorperated into the background?

They said they were going to use the cup more in future marketing efforts.

[Adam91 0]

The logo really isn't that much different it still has the same shape in the background. I thought it was supposed to have the cup incorperated into the background?

They said they were going to use the cup more in future marketing efforts.

Ok thanks for clearing that up.

[Bulldog101 0]

i dont see why they felt like they needed a new logo even though i like the new one

[RadioGaGa 162]

i dont see why they felt like they needed a new logo even though i like the new one

All part of the "New Look" NHL