Reebok rebranding

[chippa13 1844]

Caught some video of Patrice Bergeron and Manny Fernandez working out at the B's rookie camp. Bergeron was using a maroonish stick that definitely lacked holes and had "Reebok" in big letters down the shaft. I'll try to locate pics.

[Chadd 916]

The holes never really had anything to do with performance, it was about marketing. Now, it's time to move onto the next big thing.

[chippa13 1844]

For an almost look at the next best thing, this link gives a couple glimpses, the best probably 14 seconds in.

http://www.boston.com/sports/hockey/bruins...ood_for_bruins/

[raygunpk 0]

I see a long white strip down the shaft...maybe they're doing it like the One95's yellow strip?

[SuperMan3 1]

I see the Reebok logo on the stick still, maybe its not a stripe... maybe its one big hole?

[legiahockey 3]

maybe its just a big concave? like in a deep u shape on both sides? that would be cool. either way. another nice find

[Dupes 1]

looks like a sickick to me ?

[adam14 182]

pics wont load for me...

[lyle.m23 0]

there are no pics

[A2rhino 62]

I think this stick ever really made it off the ground from the start. Not many pro's used it and the graphics were nothing to rave about. I know that no one on this site has even bothered to leave any feedback on it in the review board. I personally had not found a curve that I liked on this stick so I never gOt one to even try it out. I can tell you this; Had I got one my first mission would have been to spray paint it BLACK.

[Jarick 5]

It didn't help that you lift it up and it felt incredibly heavy and unbalanced for a $220 stick.

[Konig von Kuhlem 0]

It didn't help that you lift it up and it felt incredibly heavy and unbalanced for a $220 stick.

Agreed... I only had so much cash and I'm glad I picked the S17 instead of getting sucked in by the marketing.

[kovalchuk71 212]

It didn't help that you lift it up and it felt incredibly heavy and unbalanced for a $220 stick.

Agreed... I only had so much cash and I'm glad I picked the S17 instead of getting sucked in by the marketing.

So, you still got sucked into marketing?

[dangle 0]

Agreed... I only had so much cash and I'm glad I picked the S17 instead of getting sucked in by the marketing.

So, you still got sucked into marketing?

:lol:

Yeah, he did

[raygunpk 0]

It tastes like burning.

[jimmy 194]

The feel and performance has nothing to do with the stick not selling, it was the price. None of my customers who bought one, didn't like it, in fact most of the sales are repeats. Those who like it, really like it. The $240 was just too much to swallow. Once it got down to $170 range, it sold just like all the other sticks.

[SuperMan3 1]

I bought one at 240, probably won't buy another one, but its a great stick

[Konig von Kuhlem 0]

Agreed... I only had so much cash and I'm glad I picked the S17 instead of getting sucked in by the marketing.

So, you still got sucked into marketing?

:lol:

Yeah, he did

Yeah, so I guess Easton's marketing team targeted me better than Reebok's. :lol:

[Rustpot 1]

I paid 50 and I was very unimpressed with feel and release. I didn't think it was overly heavy though. I'd rate it among the lightest sticks I've used (XXXX, SE) with alright balance, better than a cheap woodie in a shaft.

[samson35 0]

I guess it just didn't go over well with the holes. I mean, it looked "cool" and I expected it to sell well with younger players, but I guess parents don't want to have to spend that much on a stick.

[Keith 0]

I honestly thought the balance was horrible for any stick much less a stick that costly.... It just looks like trash when you see similar priced sticks so well-balanced, you could set a watch to them.

[li7039 0]

only one store in my area carried the stick. Problem was not everyone plays at the rink where the shop was, so it went over like a lead balloon in my area. Suffolk County NY

[steve66 45]

Bergeron using the new RBK stick

[JGraz15 53]

Thanks...is the 7K going to look different every year it is out? (if that is what it is)

[SuperMan3 1]

Its not RBK its Reebok