We sold 2 Krown helmets today, both to parents who stopped by without their kids, who directly cited this report as the reason for changing helmets. Both times I tried to explain how proper fit works, and how one helmet is not the most protective for everyone. Both times, the parents shrugged off my recommendations and left with their new shiny helmet. This is the major issue with the study, everyone is so quick to term one helmet a champion, and people refuse to listen to the guys working in stores, that have been fitting helmets for many years. At this point, the damage is already done. No matter the methods (flawed or not) of the study, the media has ran with it and people are now in a shock and awe stage. Fucking frustrating that people dont want to listen anymore