You get interaction with reps. You get the opportunity to test gear. You get to see and demo product at events. You get to be a member of a place with some integrity when it comes to product leaks.
Ultimately, you get plenty more than what you’re paying for.
As for the topic, I avoided touching it but since @dkmiller3356 posted his thoughts, I will too.
Part of the reason it’s slow is lack of hockey being played.
Part is the lack of interesting products to talk about.
Part of it is that people are consuming information in other ways. Short YouTube clips, Instagram and Facebook (and for the Gen-Z’ers, tiktok).
Part of it is that people don’t have the patience for a medium where you ask a question and aren’t likely to get a response in a couple hours, possibly days or longer. People these days NEED A REPLY RIGHT NOW.
And finally, a big part of it (in my opinion) is that we chose to maintain our integrity and keep our content to information and less “shitposting”, pardon the expression. Anyone who has ever been on GGSU or any hockey Reddits know what I’m talking about - those places are super busy but they’re also absolute cesspools. I was (well, technically still am I guess) a member, and former admin, on another hockey forum that was specifically for goalies. They had easily 3-4x our traffic, but also 3-4x less actual information. It was mostly made up of off topic nonsense, memes, GIFs, and general trash. But it was without a doubt busy. Is that better to have more traffic but less content?
There are likely other reasons as well that nobody is going to get into publicly because it’s both not my place and frankly it’s none of anyone else’s business either.
If you want more content, then post some. Don’t expect everyone else to do it for you. You certainly can’t count on me to do it because I don’t follow gear outside of goalie stuff anymore.
Like Dave said, this site is what you make of it.