My thoughts as someone who is in product development and plays and has a young son playing.
-The “innovation” is so incremental in many areas as to be meaningless.
-They still haven't nailed the skate fit problem. It is confusing to consumers and the weak link is the value chain, store employees often don’t know what they are talking about. At the same store my son got fit by someone who knew what he was doing while I got the dunce.
-Too few brands honestly, it makes things less interesting to me. You get similar design language from the big players in all their stuff. I remember when there were still a lot of other players listed in the Great Skate, Ocean, Kemps, etc catalogs.