It's pretty bad to say that PIAS is our hockey shop in SD. None of the rinks/shops do any kind of profiling, even if their website says they do. I had to argue with a guy in Mira Mesa to give me a 3/4" cut because "that's really only for goalies".
I would say we need a shop either in the Mira Mesa/Poway/Rancho Bernardo area for SDIA/Poway/Esco rinks, or near Sorrento Valley for UTC/Carlsbad. I wouldn't put a shop in Esco/San Marcos/Vista because guys like me that don't live that far north will just venture up to Irvine if we need to go that far. I love the ice at the Kroc, but they're pretty isolated that far south.