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I know they're not top of the line but I noticed that Sportchek now has the True Catalyst 5 skates on their website: https://www.sportchek.ca/categories/shop-by-sport/hockey/hockey-skates/senior-hockey-skates/product/true-catalyst-5-senior-hockey-skates-333817451.html# I haven't seen them on any of the other company's websites yet.

TRUE Catalyst 9X are super nice

It sounds like you pay per category per brand/logo. This specific scenario played out just after Bauer bought Easton: https://uni-watch.com/2016/11/01/corporate-theater-unfolds-on-nhl-gear/ To me it makes sense. Easton is a bundled entity that has a corporate life of its own. Even if it’s all but dead at present, it could be sold at some point. Advertising it on the biggest stage in the industry would increase its value prior to sale. The NHL doesn’t have a buy-one-get-one-free offer on the value generated by that exposure.

Why do they need to spend a separate 150K to use the Easton brand? Since it’s part of their umbrella isn’t it no different than using “Vapor” or “Supreme”. Apologies for the naïveté on the contract law but it doesn’t make sense to me.

The 2nd edition XC9 were good, and the 9X are also solid. If you search on YouTube for them there is a few good videos showing why 😉

Rebrand low level sticks at let the best innovative Easton tech die off so Bauer can keep pushing the same basic skates for a decade and keep making them exponentially stiffer?

Heard this past weekend that Bauer won't be paying the $150k to put Easton back in the show, however, they may do something else with it...

Clarino.

That I don’t know unfortunately. But if I had to base it on the release cycle I’d say a year’ish & some is what I’d put my money on.

Just sharing what I know, nothing more nothing less. Bauer is already out of these. They'll be printing money with each re-release now, if they weren't sure before.