New Bauer products for 2012

[JR Boucicaut 3802]

http://www.battram.com/nexus.php

http://www.battram.com/vengeance.php

http://blogs.montrea...battle-brewing/

Still interesting...so Battram had Nexus in 2010 then switch to Vengeance?

[goaliemanshark 6]

Nexus does not equal Nexon. I think Bauer loses. How can they ask for damages if they haven't lost a cent yet?

[Chadd 916]

Nexus does not equal Nexon. I think Bauer loses. How can they ask for damages if they haven't lost a cent yet?

That's the American legal system. You ask for the sun, the moon and the stars when all you really want is a milky way bar.

[ponder 0]

Seems a bit ridiculous to me, 3 of 5 letters are the same, that's really trademark infringement? The Nexon sticks have SHER-WOOD written on them in huge white letters, and I don't think anyone investing $150+ into a stick is going to be confused about Sher-wood and Bauer being different companies.

[AIREAYE 248]

That's the American legal system. You ask for the sun, the moon and the stars when all you really want is a milky way bar.

For sure...asking Sherwood to destroy all Nexon labelled product? I wonder how many millions of dollars that is.

Plus, with Nexus being released in the Spring, everyone will have forgotten about Nexon anyhow.

[Stoop 1]

Nexus does not equal Nexon. I think Bauer loses. How can they ask for damages if they haven't lost a cent yet?

It doesn't have to be equal, of course, just confusing. Often they'll have surveys of relevant consumers.

[JR Boucicaut 3802]

LOL we're guilty of that...we've had about 2-3 posts who have used the names incorrectly.

It sounds like Bauer recently purchased the Nexus brand name from Battram to enforce this.

[romdj 26]

That's the American legal system. You ask for the sun, the moon and the stars when all you really want is a milky way bar.

Oh yes, I'm DEFINITELY adding that to my quote inventory ^^

[romdj 26]

It sucks though, I really don't want sher-wood to go down...

[black hills tj 5]

It sucks though, I really don't want sher-wood to go down...

If it gets ugly what are the odds Bauer absorbs/takes over Sherwood?

[romdj 26]

I have no idea, but I'm not sure Bauer would take over, instead of just watching them crash...because of huge court/copyrights... expenses that would represent 20-40x the ratio of Nike Bauer's revenue...

[adam14 182]

It would be a shame. Really like what Sher Wood brought to the table with the Nexon 12

[Chadd 916]

I would call it elimination by acquisition, Bauer bought out Mission so they can grab Mission’s market share, that's the best way to get rid of your competitors.. As for the lawsuit it has nothing to do with winning or loosing for Bauer at least, any time you have a slight chance of pouring hot oil over your competitors you do. That’s’ how corporate capitalism works.

When you are the largest entity in a market, doing things like that could run afoul of antitrust regulations.

[wrangler 157]

Since the Montreal Gazette news article didn't reference a different country, I assumed that the court case was in Canada. I don't do IP or international law, so I've got no idea how this works. But doesn't the big "Sher-Wood" on the stick kinda blow any kind of consumer confusion argument out of the water?

[Gefiltefish 9]

On a different note I saw some pics/descriptions of the Nexus line posted on a website...

Looks like the protective line has a similar design to the Pro Series. Even looks like the shins and elbows may have shared the "shell" of the old Pro Series line.

The stick was also described to as having a "feel similar to wood". Could be interesting... I always liked how my wood sticks flexed as well as some Reebok sticks that had a flex rated to be "wood-like". The site described the flex as a soft hosel and handle area.

Also was digging the eyelets in the tendon guard - now THATS traditional!!!

[perh4ps 1]

I don't know if I can post this but on the timmins source for sports website you can see a little preview of the new T1 NXG skates, the APX line and the Nexus line.

Since this is a store I don't think there should be any problems!

Damn Gefiltefish beat me by 10 minutes :\

[BoDangles 0]

Sometimes you get stronger by weakening your opponent, so all this is subjective. Now to me acquisition is a funny word with many meanings. Now if Bauer have kept all the employees from M / I and have kept both brands untouched in the same categories then I would call it an acquisition.

Since some of M / I products no longer exists and more importantly the people that set the direction of future products are Bauer executives and not Mission executives, this to me is a solid argument of elimination by acquisition.

Now to give you an example of a slightly different acquisition. When BMW bought Rolls Royce, not only they kept the brand, but also expanded it and increased it’s brand name and value tremendously, more importantly the BMW division tries not to interfere with the RR division.

So in my book a real acquisition is when you’re not subtracting from your purchase, but either leave it a long or add to it. We can call it what ever we want with many meanings, the bottom line is there used to be 5 players in a market place now there is 4, last time I checked my math this is elimination.

Chadd as to antitrust, I’m not a lawyer, but wouldn’t Sherwood or other companies have to file this lawsuit on their own and not waiting for the government to do it on their behalf? If that’s the case, then we get down to the North American justice system which works very easy, who ever puts the most money on the scale usually wins. Now winning to me is not always winning in court, if you lost in court, but your competitor is now bankrupt because of legal fees, to me it’s still a win.

Cheers

BMW didn't buy Rolls Royce though. All they got out of the deal was the name and the Spirit of Ecstasy, Volkswagen Group got the workers, facilities, technologies, and Bentley. BMW had to start everything over, all they had were the V12 and V8 engines they use to supply to the Bentley/RR brand, which I believe was owned by Vickers, or Victors? can't remember. So, they you can't consider that an acquisition because they didn't buy the brand, they only were able to buy specific rights to aspects of the brand. VW technically acquired Rolls Royce as a brand.

It also got very complicated because originally in the sale VW received both Bentley and Rolls, but because BMW made the original offer as well as provided majority of the engines for the cars, they were able to make a deal and buy the Rolls name and Spirit of Ecstasy for £40 from the RR groups aircraft engine department.

Sorry, that was completely off topic.

[DarkStar50 679]

Bauer took the best of M/I and made it better. Also, the jock/integrated neck shirt category has not been mentioned. That was huge in Bauer's book when getting M/I. Bauer has taken that category far beyond what anyone imagined. Bauer is also putting the Lil Rookie brand to good use, as M/I did. As Junkyard says, the rest was "gorilla goods" that were not adding anything to the industry in terms of innovation.

Chris Zimmerman may have run out of pixie dust. It is hard to make chicken salad out of chicken feathers.

[wrangler 157]

Why wasn't Cooper worth keeping?

[Chadd 916]

Why wasn't Cooper worth keeping?

they combined it all under one brand. There is a benefit to using one name across all the lines.

[Harv 86]

Looks like the Nexus gear is all ''out''.

The strapping system on the shins looks great.

[wrangler 157]

they combined it all under one brand. There is a benefit to using one name across all the lines.

There can also be benefits to keeping a well-established brand. I'm wondering why Bauer didn't think Cooper was worth it. Or maybe, as has been suggested, they just have a one-brand mindset?

[Chadd 916]

There can also be benefits to keeping a well-established brand. I'm wondering why Bauer didn't think Cooper was worth it. Or maybe, as has been suggested, they just have a one-brand mindset?

You can second guess all you want but it appears that they were correct. Continuing multiple brand names doesn't make sense unless there are other considerations.

[elpresidente99 1]

The shoulder pads look exactly like the Bauer Lightspeed gear except that is all whited out.

[LivHockey84 0]

The shoulder pads look exactly like the Bauer Lightspeed gear except that is all whited out.

Thats what i was sorta thinking