People buy cars, appliances, airline tickets, hotel rooms, meals, etc every day for a different price than their neighbor, buddy, teammate, aunt & uncle and no one seems to stop buying those things even though you could say everyone that paid even 1 penny more than the lowest sold price got "cheated". Focus on did the item at the price offered provide the value you were looking for to be satisified. I'm willing to pay more for convenience, quality, service, support, timeframe, etc, etc. If these skates fit you best or you think they would, then any extra amount spent (if any at all) would be worth it. If not, then deal with a painful skate or pinch pennies and buy a $299 skate or clearance model online and hope it fits well (and when you buy it with a 15% off coupon and a week later your buddy got it with a 20% off coupon don't feel cheated).