My two cents... In SMU's case, sounds like the shop is guilty of communication errors. However, now that True is no longer direct to consumer and added a "middle-man" into the process, it's on True to make sure that their authorized fitters know what they are doing and know how to communicate any issues back to True. I feel that this is the part of the process that broke down, and in SMU's case, it's on both the shop and True to rectify the problem. And look...if it turns out it's definitely more one-sided fault, then it's ultimately up to True to take command, since it's their product, not the shop's. So if the shop is just completely incompetent, True should take over for this specific case, and then later, either re-train the shop or "de-authorize" the shop from selling their product.
Just because you're an authorized True seller/fitter, doesn't mean you're good at actually fitting & selling the product (like oldtrainerguy28 is). Luckily for me, the LHS I got scanned at, the guy who did the fitting really knew what he was doing, and he was the only employee in that store authorized to do the scan at that time. If you wanted to get True skates at that shop, you had to make an appointment, and only when he was at the store. Even then, at that time, he had only done a handful of scans (sold product), and he even mentioned that there were still kinks in the process, such as bad connectivity issues, etc. Hopefully a year later, those kinks have been smoothed out. Heck, I know of certain authorized True fitters, that have, at this point, only done 1-2 sold scans. Point being, I would highly recommend going to a True fitter you know well/has a great reputation or calling the shop ahead of time and asking how many pairs they've scanned and sold. Just don't assume that if they sell Trues, that all will be perfect.