I hear what you're saying. If I had the money and knew that I was ok with a certain skate from using either a previous gen custom or a retail version, I still think I would go custom if it afforded me either more comfort or more options for details, like CCM and Graf seem to still offer. I agree though, there would have to be done reason to go custom, whether for fit or for additional options (like increased our reduced stiffness, etc).