New Bauer products for 2012

[sl888 1]

Minus the removable rib pad and extended bicep flap.....

[theflash0000 0]

they combined it all under one brand. There is a benefit to using one name across all the lines.

Most definitely. Why put your pros in several different brands? That would spread their advertising efforts too thin. Better to have multiple "lines" under one banner "brand". That way more players get their needs met and they are all wearing "Bauer" gear.

[black hills tj 5]

Cooper was eliminated by Nike, not the current group. They do, however, still own the name, so who knows, they might bring it back some day.

Might be kind of a cool marketing scheme to bring out an updated "Cooper" line

[AlphaSierra 1]

Everytime I venture north, I see low end Cooper equipment at Canadian Tire.

[jrhky36 1]

Cooper was eliminated by Nike, not the current group. They do, however, still own the name, so who knows, they might bring it back some day.

I think at this point, the name might be out of the market so long, that they may not want to try to re-establish it.

funny you mention that. nike still owns the right to the vapor name. if you look at the fine print at the bottom of the vapor adds you'll see it. i had thought that bauer owned the name, so i was suprised to see that nike owned it still. so maybe bauer will rename the vapor line as cooper.

[JR Boucicaut 3795]

They are paying Nike for the name at this point along with other technologies.

[AIREAYE 248]

Sorry, but I can't seem to associate the name' Cooper' with 'latest and greatest', if anything, it could be a niche 'traditional' lineup to compete with Sherwood.

[wrangler 157]

I gather that before it disappeared, Cooper went downhill from the old days. When I was a kid, it was everywhere, from the cheap line sold only at Sears, to the NHL.

[JR Boucicaut 3795]

I don't know if I can post this but on the timmins source for sports website you can see a little preview of the new T1 NXG skates, the APX line and the Nexus line.

Since this is a store I don't think there should be any problems!

Damn Gefiltefish beat me by 10 minutes :\

Pulled.

[Hermans 9]

why does Timmins get stuff in advance? Is it some kind of test market? It's 43,000 people, it's so far north the water flows towards the James Bay and Hudson Bay, has winters with -40 celcius on a regular basis, sink holes near the downtown from gold mines (in fact the first green of the golf course is now in a sink hole) and lots of hockey... it's the home of Shania Twain but that wouldn't explain their store that gets not only Bauer but lots of other brands hockey gear "in advance". I just don't get it... Timmins is awesome in the summer time, it's remote, rugged and beautiful and it's the gateway to the North, the main airport and supply route for the diamond mines and other mines of Canada... but why, why, why would someone have to drive 10+ hours from a very large hockey market to see the newest gear first hand? Why can't it be in the GTA? Or Buffalo? Or... Massena NY? Or Detroit? Ottawa? Montreal?

Sigh...

Well, good on them... whatever it is they do... good on them.

[JR Boucicaut 3795]

It has nothing to do with them getting anything in advance. I saw the Bauer line with accounts from Europe and Asia the last week in October. 120 North American accounts saw it two days after, and accounts saw the rest of the industry's lines the week before in Las Vegas. None of the accounts (much bigger than some SFS in Timmons) or I reported back and put up images and info on their sites. This was a standard fare rep visit to a store to show them the new line so that they can book it. They do not have this product in stock. It has everything to do with an account who thought it would be a good idea to do this - and judging by what the end result was - they were obviously in the wrong.

[DarkStar50 679]

I gather that before it disappeared, Cooper went downhill from the old days. When I was a kid, it was everywhere, from the cheap line sold only at Sears, to the NHL.

Until the 90s when Canstar had Cooper, Bauer, Micron, Daoust, and a few more, Cooper equipment reigned supreme for decades. Cooper hockey protective was simply the best. If those companies and brands had been able to sustain themselves independently, the landscape of hockey gear would look completely different in so many ways today. There was strength in competition across many vendors then. You will never see it again.

[BoDangles 0]

The name and the spirit of ecstasy is the brand, more importantly the association with RR was a high quality bespoke car manufacturing, and the same direction has not changed, it’s not BMW Prestige, or BMW Classic or any other name it’s still Rolls Royce only with much bigger budget behind them. If Itech was the number one brand in its category then why would you substitute its brand name with another brand that was not number one. Wouldn’t you want to keep that brand separate? When RBK bought out CCM they didn’t change the name, they added an RBK brand and increased CCM’s budget, but they didn’t pull out of the same category, where as Bauer did not keep the ice skate, sticks nor the helmets, to me that’s elimination. I’m not arguing if it’s good business or bad business, I’m simply arguing that its strategy to gain market share by buying out your competitor and then dismantling it to pieces.

The irony is that in theory the people who were let go by Bauer can get together and with some proper financing behind them start another company and gain back the market share again, in that case Bauer will end up right back where they started.

Cheers.

They only bought the rights to use the name and Spirit of Ecstasy, VW got the actual brand. BMW had to start the entire company over.

Anyways, not going to sit here and argue over cars haha wrong forum for that.

What year did Cooper officially stop making products with their name on them? Kind of funny this came up, my girlfriends father just pulled some Cooper shield protector from his bag tonight and we were trying to figure out just how old it is.

[Chadd 916]

There was strength in competition across many vendors then. You will never see it again.

Barring some huge mismanagement blunder, I agree completely.

[HockeySavants 5]

funny you mention that. nike still owns the right to the vapor name. if you look at the fine print at the bottom of the vapor adds you'll see it. i had thought that bauer owned the name, so i was suprised to see that nike owned it still. so maybe bauer will rename the vapor line as cooper.

That explains some of their football and soccer gear (among others) and even their headphones carrying the "Vapor" name.

[JR Boucicaut 3795]

What year did Cooper officially stop making products with their name on them? Kind of funny this came up, my girlfriends father just pulled some Cooper shield protector from his bag tonight and we were trying to figure out just how old it is.

1996

[wrangler 157]

Until the 90s when Canstar had Cooper, Bauer, Micron, Daoust, and a few more, Cooper equipment reigned supreme for decades. Cooper hockey protective was simply the best. If those companies and brands had been able to sustain themselves independently, the landscape of hockey gear would look completely different in so many ways today. There was strength in competition across many vendors then. You will never see it again.

Though I've got newer stuff I use now, I've still got my Cooper shin guards, pants, elbow pads, and and ankle guards, from the old days. When I used to go to buy stuff, I looked for Cooper.

[shooter27 116]

When you are the largest entity in a market, doing things like that could run afoul of antitrust regulations.

Chadd as to antitrust, I’m not a lawyer, but wouldn’t Sherwood or other companies have to file this lawsuit on their own and not waiting for the government to do it on their behalf? If that’s the case, then we get down to the North American justice system which works very easy, who ever puts the most money on the scale usually wins. Now winning to me is not always winning in court, if you lost in court, but your competitor is now bankrupt because of legal fees, to me it’s still a win.

Every single merger/acquisition in the US goes through antitrust review, no matter how large or small either entity. Obviously, the bigger deals get A LOT more scrutiny than the small deals, and there are ways to get expedition/waiver of the review for smaller deals that basically make it a rubber stamp procedure. So any potential deal will have to be blessed by the antitrust regulators in some manner before it closes.

[Rockingsquat 4]

Man, the skates are properly ugly! Same level of berserkness they showed with the current mission inline skates

Special mention on the spider-man/TRANSFORMERS finish they applied to the entire line

I guess we can say bye to the classic, sober look they went with on the previous supreme series.

[ironslave 2]

Man, the skates are properly ugly! Same level of berserkness they showed with the current mission inline skates

Special mention on the spider-man/TRANSFORMERS finish they applied to the entire line

I guess we can say bye to the classic, sober look they went with on the previous supreme series.

The Nexus line of skates is as classic looking as they come....

[JR Boucicaut 3795]

The Nexus line of skates is as classic looking as they come....

IIIIIII wouldn't say "as classic looking as they come." There is quite a bit of silver on it, on the back of the Nexus 1000. That picture you guys are looking at is the 800.

[BoDangles 0]

Only real classic look is the black with white stitching.......not the only ones looking like that.

I know looks are not everything, but I find these to be disappointing in the aesthetics department.

[cooperalls 4]

I feel like the Nexus 1000 picks up on the 8000/8090 look, The 800 and below kind of looks like a new iteration of T1 Classics, sans yellow.

[skyscrape 5]

I thought I would post it on here since this is new for Bauer. If you order the 4 inch extension on a MyId stick it is not just a plug. It is actually 4 inches longer.

[Hooah4 12]

Interesting that the Nexus stick line will have the "feel of wood". I wonder if the Mission VDS blade tech is involved?